The 123 trade fairs will build their own brands.
In order to further open up the international market, industry organizations and more and more luggage enterprises pay more attention to creating independent brands, enhancing brand image, focusing on original design, product technology content. China's brand luggage products gradually replace the OEM products, becoming the first choice for international buyers. In recent years, the Light Chamber of Commerce and Industry has organized leading domestic luggage enterprises to participate in the International Luggage and Leather Fair in Ofenbach, Germany, which has become one of the overseas brand exhibitions supported by the Ministry of Commerce.
Through more than 20 years of investment and efforts, Guangzhou Jinshengsi Group has successfully built a scientific and technological box and bag ecosystem that integrates design, research and development, brand operation, production and sales, investment co-ordination and park incubation. It has established Kingsons, Kincase, Korin, Vgoal, Winking, etc. The independent brand has become the famous brand representative of Guangdong. The group attaches great importance to scientific research and innovation, from the early air bag shock-proof computer package as a starting point to the research and development of USB charging, intelligent luminescence, intelligent anti-theft and other scientific and technological functional bags in recent years, leading the traditional digital bags products into the field of technological fashion, and achieved more than 500 technological innovation patents. Its intelligent three-dimensional anti-theft bag click pack Pro has won a number of well-known awa rds at home and abroad, including the Japanese Good Design Award, the German IF Design Award and the German Red Spot Award. At the Canton Fair, the group has brought "black science and technology backpack" which integrates the functions of collecting, anti- theft, charging, security and other practical science and technology. It has become one of the star bags products of the Canton Fair. With its unique and original appearance design, as well as the innovative design of integrating science and technology into the function of luggage , it has become a worthy leader of China's science and technology luggage.
Since its establishment 15 years ago, Guangzhou Obiya Leather Co., Ltd. has continuously invested in creating an innovative platform for more than 80 designers to work together to fully stimulate innovative momentum and create an independent design brand SUSEN. SUSEN brand has been popular overseas for more than ten years, especially in the Middle East region, it deserves to be the first brand in market share. Since its establishment in Dubai in 2003, although it has not done any advertising and marketing promotion, it has been sought after by the public because of its diversified borrowing, innovative design and appropriate price. Over the past decade, it has been the preferred brand to adhere to this advantage. It has also become a well-known supplier of luxury leather goods, clothing, cosmetics and so on . At present, SUSEN has become the first brand in the Middle East for ten consecutive years. In this Canton Fair, SUSEN has recruited global brand franchisees with the overall brand output, attracting the attention of many international businessmen, especially the countries along the route. On the first day of the exhibition, the exhibition area was consulted by customers from more than 10 countries in five continents, including the United States, Germany, South Korea , Venezuela, Brazil, Spain, Australia, Indonesia, Pakistan and India. Many customers placed orders and cooperated on the spot.
Hangzhou Weilijie travel goods Co., launched its own brand Verage, the brand is committed to providing global travelers to provide comfortable, convenient, practical, safe travel goods, such as luggage, backpack, travel bag, travel and travel related accessories of all kinds . After decades of efforts, the quality and service of Verage has been recognized by millions of consumers worldwide. In the global more than 70 countries and regions to establish a brand agent, and in China opened a new brand of more than 30 outlets, and more than 40 stores. Verage has developed a series of leading global luggage manufacturing products with its professional R & D team, such as the classic ultra-light cloth case (light to 1.5kg) and the world's lightest PC case (light to 1.9kg), which conforms to the trend of the times. Verage is ultra-light, but also durable and full-featured, and has innovative process design flexibility. Stack boxes and so on. Changes in Verage are not confined to the box, also com mitted to promoting the development and application of new materials, such as super wear fabrics, new and improved environmental protection 100% extrusion resistant material S-PET, super strong but unimaginable to the light PC materials etc .. As an integrated industry and trade enterprise , its own brand share is nearly 70%.
Hunan 77 Polytron Technologies Inc as poverty alleviation businesses in the area currently sold well hall bags.
Timely adjustment of brand strategy, trying to constantly explore a suitable development mode, while maintaining stability, innovation and development, the development of our country's luggage industry under the new situation should adhere to the concept of.
Excerpt: China Chamber of Commerce for light industry and crafts import and Export Chamber of Commerce, coordination and service, 2018 fifth issue.