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123 session of the various luggage companies to create their own brand situation

In order to further open the international market, industry organizations and more and more luggage companies have paid more attention to building their own brands, improving brand image, focusing on original designs, and technological content of products. Chinese brand luggage products have gradually replaced OEM luggage products and become the first choice for international buyers. In recent years, the China Chamber of Commerce for Industry and Commerce has organized domestic leading luggage companies to participate in the Offenbach International Bags and Leather Goods Exhibition in Germany, which has become one of the overseas brand exhibitions supported by the Ministry of Commerce.

With more than 20 years of investment and efforts, Guangzhou Kingsuns Group has successfully created a technology luggage ecosystem that integrates design research and development, brand operation, production and sales, investment promotion and incubation in the park, and established Kingsons (Kingsons). , Kincase, Korin), Vgoal, Winking, and many other independent brands, becoming Guangdong's well-known brand representatives. The group attaches great importance to scientific research and innovation. From the early airbag shockproof computer bags as the starting point, to the scientific and technological functional bags such as USB charging, intelligent lighting, and intelligent anti-theft, which have been developed in recent years, have led traditional digital luggage products into the field of technological fashion, More than 500 scientific and technological innovation patent achievements. The smart stereo anti-theft package click pack pro developed by it has won a number of well-known awards at home and abroad, including the Japanese Good Design Award, the German i F Design Award, and the German Red Dot Award. At the Canton Fair, the group brought a “black technology backpack” with completely independent intellectual property rights, including practical technology functions such as storage, anti-theft, charging, and security, and became one of the star products of the Canton Fair. With its unique and original design, as well as the creative design of technology integration into luggage functions, it has become a well-deserved leader in Chinese technology luggage.

Since the establishment of Guangzhou Obbia Leather Co., Ltd. for fifteen years, it has continuously invested in creating a creative platform that is collaborated by more than 80 designers, which fully stimulates the impetus for innovation and creates the independent design brand SUSEN. SUSEN brand has been popular overseas for more than ten years, especially in the Middle East. It is well deserved to become the first brand with market share. Since the establishment of the brand in Dubai in 2003, although it has not done any advertising and marketing, it has been sought after by the public for its diverse styles, novel designs, and affordable prices. Adhering to this advantage for more than a decade has become a household name of choice. As a result, it has become a number of well-known luxury leather goods brands, clothing, cosmetics and other cooperative suppliers. At present, SUSEN has become the No. 1 brand of luggage in the Middle East for ten consecutive years. At the Canton Fair, SUSEN recruited global brand franchisees based on overall brand output, attracting the attention of many international merchants, especially countries along the Belt and Road. On the first day of the exhibition, the exhibition area received consultations from customers from more than 10 countries on five continents, including the United States, Germany, South Korea, Venezuela, Brazil, Spain, Australia, Indonesia, Pakistan, and India. Many customers placed orders and cooperated on the spot.

Hangzhou Verigy Travel Products Co., Ltd. launched its own brand Verage, which is committed to providing comfortable, convenient, practical, and assured travel supplies for global travelers, such as luggage, backpacks, travel bags, and various travel-related Travel accessories. After decades of efforts, Verage's quality and service have been recognized by millions of consumers around the world. Established brand agents in more than 70 countries and regions around the world, and opened more than 30 brand direct-operated stores in China, and more than 40 franchised stores. With a professional R & D team, Verage has developed a series of products leading the global luggage manufacturing industry, as well as the classic ultra-light cloth box (as light as 1.5kg), and the world's lightest PC box (as light as 1.9kg) ), Ultra light but equally rugged and fully functional, innovative crafting design of folding boxes, etc. In addition, Verage is not only confined to the changes in the cabinet, but also committed to promoting the development and use of new materials, such as super wear-resistant fabrics, the newly improved 100% environmentally friendly extrusion-resistant material S-PET, super strong but beyond imagination to light PC materials and more. As an enterprise integrating industry and trade, its own brand accounts for nearly 70%.

Hunan Qiqi Technology Co., Ltd., as an enterprise in the poverty alleviation area, is currently doing well in the luggage museum.

Adjusting the brand strategy in time, constantly exploring and trying the development mode suitable for itself, striving for progress and innovative development are the concepts that China's luggage industry should adhere to in the new situation.

——From: Book of China Chamber of Commerce for Import and Export of Light Industry and Crafts— «Coordination and Services» No. 5 2018

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